Two days ofdialogue and discovery

• H.E. Mohammed Abdullah Al KaabiExecutive Director of the Ajman Government Media Office

• H.E. Abdullah bin Mohammed bin Butti Al HamedChairman of the National Media Authority

This session explores the impact of artificial intelligence on the communications and media landscape, how it is reshaping content creation and message management, and its role in enabling faster, smarter government communications that build public trust.

This session examines how information and narratives have become tools for influencing public opinion and shaping trust, the role of digital campaigns in amplifying them, and the mechanisms for identifying and responding to influence campaigns.

• H.E. Dr. Ali Rashid Al NuaimiChair, Defence, Interior, and Foreign Affairs Committee

• Mr. Frederik GronwaldChief Customer Officer (CCO)

This session explores the changing nature of editorial decision-making within media organisations, as artificial intelligence, algorithms, audience analytics and data become central to how news is selected, shaped, timed and distributed.

• Hamed bin KaramEditor-in-Chief of Al Bayan
• Dr. Nashwa Al RuwainiMedia Adviser

This session examines how content creation has evolved into a professional and economic pursuit, and how content creators can build lasting influence and turn reach into meaningful opportunities and tangible value.

This session explores how content creation has evolved into a professional and economic pursuit, and how content creators can build sustainable influence and turn their reach into real opportunities and value.

This session examines the influence of the digital environment and algorithms on shaping awareness and attitudes, and the role of cognitive security in strengthening critical thinking and protecting society from systematic influence.

• H.E. Dr. Sultan Mohammed Al-NuaimiDirector General of the Emirates Center for Strategic Studies and Research (ECSSR) -
• Hind KhlaifatMedia Professional

This session explores the role of digital platforms in shaping the future of media, the impact of algorithms and artificial intelligence on content discovery and audience reach, and what media organisations and content creators need to maintain their presence and influence in a media landscape increasingly driven by digital platforms.

• Fares AkkadManaging Director for Meta across the Middle East and Africa

This session examines how media organisations use data and artificial intelligence to identify trends and early indicators, shifting from reporting what has happened to anticipating what may happen.

• Mr. Frederik GronwaldChief Customer Officer (CCO)

An interactive presentation delivered by iFLYTEK.

This session explores how artificial intelligence is transforming filmmaking and visual storytelling, from developing ideas and writing scripts to producing scenes and visual effects. It also examines the opportunities these tools offer creatives and the director's role in preserving their artistic vision and the authenticity of the story.

• Razan TakashHead of film department SAE university